2014 WW Media Kit 2014 | Página 5

Diesel & Gas Turbine Worldwide Mechanical Requirements Publication trim size is 8 x 10.5 in. (203 x 267 mm). For full page and horizontal bleed ads, keep live material 0.375 in. (10 mm) from bleed edges. For vertical bleed ads, keep live material 0.375 in. (10 mm) from bleed edges on top and bottom and 0.4375 in. (11 mm) from bleed edges on left and right. Bleed size combined for both pages: 16.25 x 10.75 in. (413 x 273 mm) Full Page Bleed Size (orange rule): 8.25 x 10.75 in. (210 x 273 mm) Two-Page Spread Full Bleed Two-Page Spread Full Bleed Trim Size (green rule): 8 x 10.5 in. (203 x 267 mm) Left Page Bleed Size: 8.25 x 10.75 in (210 x 273 mm) Right Page Bleed Size: 8.25 x 10.75 in (210 x 273 mm) Live Area (pink rule): 7.5 x 10 in. (191 x 254 mm) Each Page’s - Trim Size: 8 x 10.5 in (203 x 267 mm) Each Page’s - Trim Size: 8 x 10.5 in (203 x 267 mm) Each Page’s Live Area (pink rule): 7.5 x 10 in (191 x 254 mm) Each Page’s Live Area (pink rule): 7.5 x 10 in (191 x 254 mm) All ImportAnt mAterIAl must stAy WIthIn the lIve AreA to AvoId BeIng trImmed off All ImportAnt mAterIAl must stAy WIthIn the lIve AreA to AvoId BeIng trImmed off All ImportAnt mAterIAl must stAy WIthIn the lIve AreA to AvoId BeIng trImmed off Non-Bleed Size (blue rule): 6.75 x 9.75 in. (171 x 248 mm) Ad sizes_AdSpec.indd 11-12 XXXXXXX U.S. and Canada, and if you think that the postal service doesn’t let anything get in the way of its carri­ ers and their appointed rounds, you ought to see a dedicated ice fisher­ man with a free weekend. In Decem­ ber, January and February, the lakes in places like Wisconsin, Minnesota, the Dakotas and parts of Canada become small cities of ice fishing houses and shanties dragged across the frozen landscape. While conditions can become rem­ iniscent of the siege at Stalingrad, the idea of being unable to get to a favorite fishing spot because of snow or ice conditions is all but unthinkable. But it’s those kind of conditions for which the SnoBear was created. The SnoBear is a recreational vehicle designed for ice fishing and other winter applications. To all appearances, it’s a cross between a heavy­duty truck, a snowmobile and an SUV, but one thing is sure — if you’re going to go ice fishing, this is probably the surest way to get there. The SnoBear is the brainchild of Tom Lykken, who formerly was a chief engineer for Case IH at its Steiger tractor plant in Fargo, N.D. An avid outdoorsman, he saw a need for something better than the towed fishing shanties that are typi­ cally used by ice fishermen. So using his engineering exper­ tise and employing advanced design tools such as SolidWorks CAD software, he designed the first SnoBear. Needless to say, it gar­ nered a lot of attention. “When I stopped at the bait shop, I was there for 45 minutes answering people’s questions,” he said. “There is noth­ ing else like it out there and people were interested.” g is a major pastime in the northern U.S. and Canada, and if you think that the postal service doesn’t let any­ thing get in the way of its carriers and their appointed rounds, you ought to see a dedicated ice fisherman with a free weekend. In December, January and February, the lakes in places like Two-Thirds Non-Bleed Size (blue rule): 4.25 x 9.75 in. (108 x 248 mm) Bleed Size (orange rule): 5.5 x 10.75 in. (140 x 273 mm) Trim Size (green rule): 5.125 x 10.5 in. (130 x 267 mm) Center live area for bleed off left or right page U.S. and Canada, and if you think that the postal service doesn’t let anything get in the way of its carriers and their appointed rounds, you ought to see a dedicated ice fisherman with a free weekend. In December, January and February, the lakes in places like Wisconsin, Minnesota, the Dakotas and parts of Canada become small cities of ice fishing houses and shanties dragged across the frozen landscape. While conditions can become reminiscent of the siege at Stalingrad, the idea of being unable to get to a favorite fishing spot because of snow or ice conditions is all but unthinkable. But it’s those kind of conditions for which the SnoBear was created. The SnoBear is a recreational vehicle designed for ice fishing and other winter applications. To all appearances, it’s a cross between a heavy-duty truck, a snowmobile and an SUV, but one thing is sure — if you’re going to go ice fishing, this is probably the surest way to get there. The SnoBear is the brainchild of Tom Lykken, who formerly was a chief engineer for Case IH at its Steiger tractor plant in Fargo, N.D. An avid outdoorsman, he saw a need for something better than the towed fishing shanties that are typically used by ice fishermen. So using his engineering expertise Live Area (pink rule): 4.625 x 10 in. (117 x 254 mm) and employing advanced design tools such as SolidWorks CAD software, he designed the first SnoBear. Need­ less to say, it garnered a lot of atten­ tion. “When I stopped at the bait shop, I was there for 45 minutes answering people’s questions,” he said. “There is nothing else like it out there and people were interested.” g is a major pastime in the northern U.S. and Canada, and if you think that the postal service doesn’t let any­ thing get in the way of its carriers and their appointed rounds, you ought to see a dedicated ice fisherman with a free weekend. In December, January and February, the lakes in places like Wisconsin, Minnesota, the Dakotas and parts of Canada become small cit­ ies of ice fishing houses and shanties dragged across the frozen landscape. While conditions can become remi­ niscent of the siege at Stalingrad, the idea of being unable to get to a favor­ ite fishing spot because of snow or ice conditions is all but unthinkable. But it’s those kind of conditions for which the SnoBear was created. The SnoBear is a recreational vehi­ cle designed for ice fishing and other winter applications. To all appearanc­ es, it’s a cross between a heavy­duty truck, a snowmobile and an SUV, but one thing is ?\?H8?%Y?[?x?&\?H??[?????X?H?\?[??\?\???X?HH?\??B?\??^H??]\?K???K?M??L? 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