Diesel & Gas Turbine Worldwide
Advertising Specs 2014
Please follow these specifications closely to ensure the highest quality advertisement possible.
Failure to meet these specifications could deay production deadlines and ad eriser may incur pro ucion charges.
l
v t
d t
All ads should be created on a Mac platform using accepted programs and formats.
Material Requirements
Supported Page Layout Programs
Preferred Program
InDesign CS5.5 or earlier
• n File menu select “Package” to extract
I
document and artwork
• Select Copy Fonts (Except CJK)
• Select Copy Linked Graphics
• elect Update Graphic Links In Package
S
QuarkXpress 8.5 or earlier
• se “collect for output” function to extract
U
document and artwork
• elect Layout, Linked Pictures, Printer Fonts and
S
Screen Fonts
Send all materials used to create the advertisement. The
“registration” option must be selected when printing so
that the file prints with crop marks, bleed, file name, date
and time. All media should be labeled with the advertiser
and/or agency name, contact name and phone number. If
sending CD, DVD or USB flash drive, a printed directory
of each disc’s content should also be included.
• All postscript screen and printer Fonts must be
provided. Any missing fonts may result in reflow, bad
breaks and/or missing text. Do not use Bold or Italic
attributes from the style menu.
• ALL Images and graphics must have a resolution of
300 dpi at 100%.
• All images and graphics must be in CMYK or Grayscale
color mode. RGB images or graphics are not acceptable.
ALL images/graphics must be sent.
• Black type must NOT be 4 COLOR. Black type
must consist of black ink ONLY. Grayscale type
must ONLY be a percentage of black ink. Publisher
reserves the right to change advertiser’s file to meet this
requirement.
• All solid areas of black (excluding type) to be printed
must be set up as Rich Black, which is defined as
30% Cyan, 20% Magenta, 20% Yellow and 100% Black.
Publisher reserves the right to change advertiser’s file to
meet this requirement.
• Density of all colors combined in a single area
should not exceed 310%.
• Color advertisements must be ac
companied by a Color
Proof. A medium-resolution .tif or .jpg is acceptable to
check layout and line breaks. If color is critical, a Digital
Matchprint color proof is required. Correct color values
must be present in the digital files.
• Materials are kept on file a minimum of two years.
Request verification before issuing Pickup Instructions
from earlier issues.
Publisher refuses responsibility of printed ad if
requirements are not followed.
Supported Graphic Programs
Photoshop CS5 or earlier
• Save images as CMYK
• 300 dpi at 100%
• Photoshop EPS or TIFF format
• hen saving Photoshop EPS images
W
Deselect Use Proof Setup and Embed Color Profile
Photoshop EPS Options
- Preview: Macintosh (8 bits/pixel)
- Encoding: Binary
- All other options deselected
Please note: Clipping paths should have a flatness of 1
• hen saving TIFF images
W
Deselect Embed Color Profile
- Image Compression: None
- Pixel Order: Interleaved (RGBRGB)
- Byte Order: Macintosh
Illustrator CS5 or earlier
• ave images as CMYK
S
• Include all fonts and native files
• PS images must have
E
- Preview Format: TIFF (8-bit color), Select Transparent
- Fonts: Select Embed Fonts
- Options: Select Include Linked Files
- Adobe Postscript®: LanguageLevel 2
Shipping Information
Other Supported Format
Please send materials to:
Sarah Yildiz – Diesel & Gas Turbine Worldwide
Diesel & Gas Turbine Publications
20855 Watertown Road, Suite 220
Waukesha, WI 53186-1873, U.S.A.
hone: +1 (262) 754-4146
P
PDF Documents
(Acrobat X or earlier)
• ust have 300 dpi resolution
M
• ll fonts embedded
A
• ll document security turned off
A
• No passwords
• ccepted InDesign PDFs from InDesign CS5 and
A
earlier. Please request PDF presets.
• ll graphics MUST?BE?CMYK or grayscale (No RGB)
A
- NO?COMPRESSION
- NO?ICC?Profiles
FTP Information
ftp.dieselpub.com
Username: ftpuser
Password: Call for current - +1 (262) 754-4146
4