2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | Page 9

Our
 *me
 online
 is
 spread
 between

  4
 primary
 media
 devices

Avg.
 *me
 spent

  per
 interac*on

30

17

Minutes
  Smartphone

39

Minutes

43

Minutes

Television
  PC/Laptop

Minutes

Tablet

9

Base:
 All
 Interac?ons
 (15738).

 Q.
 How
 long
 did
 you
 do
 this
 ac?vity?