Majority
of
our
daily
media
interac*ons
are
screen
based
90%
Smartphone
Laptop/PC
Tablet
Television
of
all
media
interac?ons
are
screen
based
10%
Radio
Newspaper
Magazine
On
average
we
spend
4.4
hours
of
all
media
interac?ons
are
non-?screen
based
of
our
leisure
?me
in
front
of
screens
each
day
8
Base:
All
Device
Interac?ons
–
PC/Laptop
(3817);
Smartphone
(6057);
Tablet
(542);
TV
(3592).
Q.
Which
of
the
following
did
you
use?
Q.
What
else
did
you
use
at
the
same
?me?
Note:
Respondents
were
asked
to
consider
printed
hard
copies
of
Newspaper
and
Magazine.