Research
objec*ves
Gain
a
deep
understanding
of
consumer
media
behavior
over
a
24-?hour
period,
speci?cally
with
regard
to:
How
is
media
used
in
daily
life?
How
do
ac*vi*es
on
one
screen
impact
another?
What
are
consumers’
mo?va?ons
in
engaging
with
media?
How
are
consumers
using
mul?ple
screens
to
accomplish
their
tasks?
How
is
mobile
used
in
conjunc?on
with
other
screens?
What
is
the
role
of
search
among
mul?ple
devices
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