We
accomplish
goals
through
spontaneous
device
usage
Spontaneous
vs.
Planned
Search
Smartphone
PC/Laptop
20%
Planned
48%
Planned
80%
Spontaneous
of
all
spontaneous
searches
on
smartphone
were
to
accomplish
a
goal
Spontaneous
52%
44%
of
all
spontaneous
searches
on
PCs
were
to
accomplish
a
goal
43%
35
Base:
Total
Answering,
Follow-?Up
Occasion
(Search)
–
PC/Laptop
(492);
Smartphone
(216);
Tablet
not
shown
due
to
small
base
size.
Q.
Would
you
consider
your
use
of
a
[DEVICE]
to
be
planned
or
spur
of
the
moment
(spontaneous)?
Base:
Spur-?of-?the-?Moment
Search
Occasions:
Smartphone
(172)
and
PC/Laptop
(254)