Many
*mes
we
turn
to
the
screen
that’s
closest
While
we
all
have
screen
preferences
for
certain
ac?vi?es,
we
are
also
creatures
of
convenience
of
us
use
the
device
that’s
closest
to
us
when
looking
for
informa?on
34%
“If
I’m
watching
TV
I
won’t
go
upstairs
to
grab
my
laptop
to
follow
up
on
a
product
I
see,
I’d
just
pull
out
my
phone.”
-?
Sophie
34
Base:
Total
Respondents
(1611).
Q.
Think
about
?mes
when
you
are
looking
for
informa?on
using
a
search
engine.
Which
of
these
devices
would
you
reach
for
?rst?