TV
is
a
major
catalyst
for
search
Percent
of
search
occasions
that
were
prompted
by
television
Seeing
a
TV
commercial
Seeing
a
TV
program
TV
(Net)
TV
(Net)
22%
17%
7%
10%
6%
6%
Smartphone
PC/Laptop
Seeing
a
TV
commercial
Seeing
a
TV
program
31
Note:
Tablet
data
was
not
included
in
this
ques?on
due
to
small
sample
size.
Base:
Total
Answering,
Follow-?Up
Occasion
(Search)
–
PC/Laptop
(492);
Smartphone
(216);
Tablet
data
not
shown
due
to
small
sample
size.
Q.
You
men?oned
that
you
[ACTIVITY]
at
[TIME]
because
you
wanted
to
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