TV
no
longer
commands
our
full
aEen*on
77%
of
TV
viewers
use
another
device
at
the
same
?me
in
a
typical
day
“I’m
some?mes
shopping,
some?mes
looking
for
recipes,
some?mes
typing
them
up,
you
know.
Sending
emails,
reading,
I
could
do
anything
on
there.
It’s
not
oJen
that
I
just
sit
and
watch
TV
and
do
just
that.”
-?
Lori
30
Base:
Total
Respondents
(1611).
Q.
Which
of
the
following
did
you
use?
Q.
What
else
did
you
use
at
the
same
?me?