Consumers
are
also
conduc*ng
complementary
ac*vi*es
across
screens
22%
of
simultaneous
usage
is
complementary
Key
complementary
device
combina?ons
TV
+
Tablet
PC
+
Smartphone
TV
+
Smartphone
TV
+
PC
40%
36%
35%
32%
“It
depends
on
the
program
like
with
certain
programs
like
“The
Wire”
I
was
really
into
what
other
people
were
saying
about
it.
So
I
would
go
on
to
the
blogs
and
you
know,
what
did
you
guys
think
about
this
and
stu?
like
that.
Or
if
there’s
an
actress
that
I
recognize,
but
I
can’t
remember
where
I
recognize
her
from,
I’ll
just
do
a
quick
search
on
IMDB,
or
something
like
that.”
-?
Andrew
28
Base:
Ever
Use
Devices
at
Same
Time
(Floa?ng).
Q.
Thinking
about
how
you
use
each
of
these
device
combina?ons,
please
indicate
how
you
use
each
combina?on
most
oJen.
Do
you
mostly
use
the
devices
to
mul?-?task
(each
device
is
used
for
a
separate
ac?vity),
to
complement
each
other
(to
do
the
same
or
related
ac?vity),
or
to
do
both
equally?
Base:
Total
Answering
Follow-?Up
Occasion
–
PC/Laptop:
(446);
Smartphone
(575).
Q.
Was
the
ac?vity
you
were
doing
on
your
[SECONDARY
DEVICE]
related
to
your
use
of
a
[PRIMARY
DEVICE]?