Most
consumers
are
mul*-?tasking
and
juggling
di?erent
ac*vi*es
at
the
same
*me
78%
PC
+
Smartphone
TV
+
PC
TV
+
Smartphone
TV
+
Tablet
of
simultaneous
usage
is
mul?-?tasking
mul?-?tasking
device
combina?ons
Key
92%
92%
90%
89%
“I
do
?nd
myself
being
distracted
from
what
I’m
watching
a
lot
more,
now
that
I
have
these
devices.
I’ll
?nd
myself,
just
out
of
habit,
picking
up
the
touchpad
or
the
phone
and
deciding
to
search
on
the
internet
for
a
liLle
bit.
I’ve
never
understood
why
I
do
it,
but
I
just
do
it
in
the
middle
of
a
TV
show,
and
start
searching...
It’s
frustra?ng
that
I
do
it
though,
because
you
feel
like
you
don’t
stay
as
engaged
with
the
show
that
you’re
watching.”
-?
Bradley
27
Base:
Ever
Use
Devices
at
Same
Time
(?oa?ng
bases)
Q.
Thinking
about
how
you
use
each
of
these
device
combina?ons,
please
indicate
how
you
use
each
combina?on
most
oJen.
Do
you
mostly
use
the
devices
to
mul?-?task
(each
device
is
used
for
a
separate
ac?vity),
to
complement
each
other
(to
do
the
same
or
related
ac?vity),
or
to
do
both
equally?
Base:
Total
Answering
Follow-?Up
Occasion
–
PC/Laptop:
(446);
Smartphone
(575).
Q.
Was
the
ac?vity
you
were
doing
on
your
[SECONDARY
DEVICE]
related
to
your
use
of
a
[PRIMARY
DEVICE]?