A GOOD NIGHT’S SLEEP The Rosie Pope + Naturepedic Pure & Secure Sleep organic crib mattress (shown above), available at Nordstrom and Kohl’s,
is part of the brand’s GOTS-certified organic sleep collection.
but if you see life in phases, it’s easier
to understand how things may be hec-
tic and crazy now but in a few years,
as kids grow older, you will have more
time for yourself. Looking at things
this way puts less pressure on us to
try and balance everything when there
aren’t enough hours in the day.
Having said that, you still need to
stay sane: Take as many “bathroom”
trips as you need. It’s your sacred
space…your few minutes of quiet.
Agree to turn off from work for a few
hours when you know it’s possible.
Constantly checking in or looking
at your phone won’t provide fulfill-
ing time for you or your kids. Treat
yourself like someone you love. Easier
said than done, but if you are going to
make this work and be happy while
doing it, you have to be physically
and emotionally able to handle it all
— and that only comes from treating
yourself the right way when it comes
to food, sleep, exercise and having
fun.
WHY DID YOU CREATE THE ROSIE
POPE LIFESTYLE BRAND? I founded
Rosie Pope the brand 10 years ago on
the premise that parents should have
a reliable brand they can turn to for
great products, style and guidance.
At the time, brands in the baby/
parenting space only focused on one
thing, e.g. clothes or gear or mater-
nity. I have always believed when you
find something you love and trust,
you want to stay with it, and so we set
out to grow with our customers from
maternity to baby and beyond.
WHAT IS YOUR PROCESS FOR
SELECTING THE STYLES AND
PRINTS FOR THE PRODUCTS IN
YOUR CLOTHING LINES? Actually, it
becomes hard to think of prints as
opposed to narrowing them down!
Because of the nature of retail, we
produce many collections a year
and they all need their own unique
prints that are different from the ones
before. Constantly coming up with
cute and on-trend options can be a
tricky combination. Ultimately, I have
to rely on what I like to call my “ooh
instinct.” Basically, if it makes me
gasp, if it tickles me, I know it is
right because that is exactly the way
I hope other parents will feel when
they see it.
WHAT INSPIRES YOU? My kids. I
want to provide them with every-
thing they need and every wonderful
opportunity I can help them have.
Knowing how hard parenting can be,
and knowing I can help make things
better, easier, and more fun for the
people that encounter my products
is so motivating.
WILL YOU BE INTRODUCING ANY
NEW ITEMS TO YOUR WOMEN,
MATERNITY, NURSING OR BABY
LINES THIS YEAR? Yes! We are con-
stantly adding and growing as we
see the need, and we feel we have
a unique and expert point of view
to add. We recently added a Global
Organic Textile Standard (GOTS)-
certified organic sleep collection,
including a collaboration with
Naturepedic Mattresses for cribs. We
will also continue to expand into the
accessory space with gear for strollers,
car seats, school lunches and more.
HAVE YOU EVER THOUGHT OF
EXPANDING INTO TODDLER
CLOTHING AS WELL? Yes. I’m
working on it, I promise!
WHAT IS YOUR FAVORITE ITEM? It’s
so hard to pick one, as each season
has standouts and different parts of
America always favor different things.
My favorite item has to be our baby
t urbans…I love them.
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