20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 9

Mistake #5: Not blogging about your business
“Well I already have a website so why do I need to blog about my product?”
Blogs are an extension of someone’s influence on-line. Some blogs can
make and break products because of their reviews. Some blogs like Perez
Hilton and Huffington Post have made internet celebrities out of their
creators. So do not discount the power of the blog.
When someone is looking for what’s in and what’s not in fashion they read
the fashion blog. When people want to know where the new hot destination
is they read a travel blog. If they want to see what the hottest new mobile
phone is they read a tech blog. In fact, they probably look at your website
first than when they see a product they like they look at the blogs to see the
reviews.
So you need to get your voice heard, you need to be the advocate and
push the message you want out to everyone. My product is here and one of
the best platforms to do that is through your blog. In the blog you can
become one of the influencers out there.
However make sure you do a few things first, make sure that your blog is
hosted on the same site as your domain. That way they know it is an official
blog. If you are blogging about a certain niche like technology you cannot
sound like one big advertisement what you need to do is really spend time
writing about things that people want to hear about. You also need to
interact with your bloggers so when they comment make sure that you
respond to them. That means that you need to respond to both negative
and positive comments. Often you will get internet trolls who do nothing but