20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 8

Mistake #4: Not understanding SEO
What is SEO? SEO is search engine optimization a crazy arms race
between the website owner and the search engine algorithms. The SEO’s
goal is to ensure that you come out on top in the search field of your
particular key word. Problem is that the algorithm is also adapting to make
sure you cannot take advantage of any loop-holes. So should you just
ignore the whole problem? Not care about SEO at all?
That would be a disaster! SEO is all about optimizing your website. So how
will the SEO benefit you? The SEO will optimize your website so that when
the search engine web crawlers come along and search your website they
will do so on a perfectly optimized site. Gone are the days that you could
use a 250 page article and the magic of SEO to bump up your website to
the number one hit on a particular keyword. These days it all about content,
so you could actually say content is king!
You also need to understand and utilize keywords. This touches back on
mistake number 1. If you don’t tell people about them won’t know about
your product. However it’s important on how you tell people about it and
that is where the SEO is able to help you.
So consider this, how much more traffic can you generate if you are the
number one hit on your chosen key word. Googling something is almost
second nature and the average person will only take a look at the first
couple of links. So not investing in a SEO person is a mistake, if you can’t
afford one consider becoming one yourself.