20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 17

Mistake #11: Ignoring the real world
Sometimes you think that you can do everything from behind the computer
screen. I mean it is online marketing right? Well, you cannot ignore the real
world, meaning that you need to also drive traffic to your site using off-line
methods.
One of the easiest ways to generate traffic is joining a conference; you can
either be a speaker or even just a participant. However, if you get your
business card in circulation with your web address on it than you have just
generated traffic with people who are specifically interested in your kind of
product. I mean they did attend the same conference as you didn’t they?
Networking and meeting the right people in the industry also help you with
other things like guest blogging that we discussed earlier and forming
strategic partnerships between different people in the same industry. Real
world connections translate into strong connections on-line too.
You can also become a guest writer on print media like a magazine or
newspaper. Just getting your information and links out there will generate
huge traffic especially if you are trying to target a specific market or
geographic location. For example, someone into fitness writes a guest
article on Men’s Health and on this article he can plug his blog. If the article
is well thought out people will look for more.
Even simple flier with your website can generate traffic. As long as you can
get the customer interested in your product leaving the link will lure them
into coming to your site where you can than close the deal.