20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Seite 16

Mistake #10: Not paying enough attention to the
“Newbies”
Some companies try to cultivate an elitist mentality. Perhaps your company
is selling software and your blog and website are overly technical and can
only be understood by engineers. Elitism is often used as a marketing
strategy because they feel that the masses will follow the elite. Of course
this can work in certain situations especially with the designer fashion
houses.
What we need to take a look at is the grass roots growth of your customer
base. Your website should have articles or blogs about introduction to your
product or industry. It’s important that you cultivate and grow your customer
base as that is the only way to really drive traffic and people to your site.
Consider creating “How to” articles so that people interested in things like
programming will end up at your site. After explaining the basics you can
then sell them related products.
Making your site more beginner friendly would be a great help. Even
building a welcoming online community through a message board or forum
would be great. These small steps would help people that might be
intimidated into joining your product community.
It is also important to remember that a lot of these newbies might become
your customer advocates. Developing and maintaining your customers is
important in creating a strong marketing strategy.