20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 3

THE WHOPPER SACRIFICE
BRAND:
Burger King
CREATIVE PARTNER:
Crispin Porter & Bogusky
Sacrifice ten Facebook friends. Get a free Whopper.
Sounds simple enough, right? But what made this
campaign particularly remarkable is that it challenged
the very nature of the platform on which it played out,
and tapped into the essence of how social networks
have changed our ideas of what “friendship” means.
Whopper Sacrifice (a Facebook app) launched in early
STEAL THIS
Use a really, really, really simple call-to-action.
Don’t be afraid to push the envelope.
2009 with little fanfare and almost no media support —
and lasted only 10 days before Facebook shut it down
on the basis of “user privacy violation” (the app notified
friends when they were deleted). Sure, they gave
away 20,000 free Whoppers. But the infamy and
buzz they gained? Priceless.