20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 2

re·mark·able
worthy of being or likely to be noticed,
especially as being uncommon or extraordinary
When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable,
he forced a lot of marketers to face the fact that we’d slowly but surely been digging our own
graves via boring, traditional “mass marketing” -- and that the only way out was to stop being
part of the herd, and “be remarkable.”
There are a lot of advantages to being remarkable. Decreased sales and marketing spend, for one.
Unfair competitive advantage, for another. And quite possibly, category domination and greater
customer lifetime value.
But getting there isn’t easy. In fact, most marketers don’t have a clue where to begin.
So here’s an idea: Start by learning from THE BEST.
We’ve compiled our very own list of the top marketing and advertising campaigns ever, and
included a few juicy details explaining what made each campaign so remarkable, and what
strategies you should literally STEAL, er ... borrow, as inspiration for your next marketing initiative.
Enjoy!