1st English Edition of Traffix Magazine 1st English Edition of Traffix Magazine | Page 30

KEY TIPS TO STANDOUT FROM THE REST
 Don’t just do things differently but apply
your thinking differently but challenging the
status quo.
 Don’t fight to be the best in the game but
be the worst in a positive manner because
that’s what people remember 80% of the
time.
 Make your potential customers to feel
like they are part of the family before
they could even sign in, that will make
them feel special and eventually lead
them to buy in.
 Be friends with your staff/employees
and clients because what they say
about you as BOSS matter the most for
the brand.
TIPS TO CREATE A SOCIAL MEDIA BUZZ
WITH YOUR PRODUCT OR SERVICE
 Always sell the benefits not the features
 Be an absolute gem by being genuine and
real about the product and service
 Buy your own product and call a press
conference i.e. if you are a musician buy
20 000 copies of your music and call a
press conference to make a headline
statement and that will create the buzz you
need.
 Give FREE gifts to ambassadors or
potential ambassadors and clients and
urge them to take picture with your product
and post it on social media
5 KEY THINGS TO KNOW TO LURE IN
INVESTORS INTO YOUR BUSINESS
 Know about the person or company you are
going to present by going through annual
reports, press release, newsletters and etc.
 Do thoroughly research know your industry
inside out with facts and statistics not
assumptions.
 Firstly invest in your business because if
you prove to the next person that you
believe in what you do or present
eventually they might buy in.
 Present a prototype or demo not papers or
meaningless slides because they can’t
couch on your behalf.
 Be willing to invest your time, knowledge
and skills because even if look it from an
employment perspective you still invest
before you get paid.
KEY THINGS TO REMEMBER TO BE
SUSTAINABLE IN BUSINESS OR CAREER
 Convert your weaknesses and threads
into opportunities.
 Always see problems as challenges
not as problems because other
problems are insolvent.
 Treat your competitors as friends so
that you can know how they perceive
you and be able to see analyse their
thoughts about the business and
industry.
 Be a good listener at least 90% of the
time and 10% you can talk
 Be like a cat, be curious always
CUSTOMISED TIPS TO INFLUENCE
SALES IN YOUR BUSINESS TODAY
 Create a website or landing page with
lead magnet
 Add value in whatever you are selling i.e.
giving discounts or vouchers
 If you are running a gym or B+B ask the
client for experience feedback as well as
input
 Develop social relation with people
3 TIPS TO MARKET, ADVERTISE AND
PROMOTE YOUR BUSINESS WITHOUT
SPENDING MORE
 If you are rendering service like catering
or deejaying, you need to be willing to
volunteer in order for potential customers
to have experience of your service unlike
videography or printing solution.
 If you are selling products such as eggs
and milk you should be held accountable
for any damage that might have happened
in the process either by hen or
manufacture and that will work in your
favour to grow brand through customer
experience.
 If you can’t afford a marketing firm or
advertising agency just find an
ambassador or influencer to help you
draw attention and grow your sales
revenue.
ENGLISH JANUARY 2018 TRAFFIX.CO.ZA