ISU SEMASA
THE RISE OF
ONLINE
SHOPPING
IN THE NEW
- Hartika Sudirman
As Malaysia goes through the
period of Movement
Restriction Order
(MRO), almost
everything has turned online.
Work, classes, religious
services and even shopping
have also embraced the
new change, something
that we call as “the new
normal”.
Although the
COVID-19 outbreak
has disrupted almost all
business sectors in the
country, it fortunately
gave a positive impact on
the e-commerce sector and
the online business. Living
in the new normal, everyone is
encouraged to shop online thereby
helping to boost up the profit of online
businesses and also prevent themselves
from being infected with the virus.
Online shopping is on the rise as many stores and
For ilustration purpose
malls in Malaysia are closing due to
the pandemic. So the way that we
as consumers are spending
the money is also changing
dramatically.In the past, we
needed to go out in order
to find clothes, food or
even the household
items. However,
since more and more
retailers are finding
their way to online
platforms, everything
that we want to buy
can be achieved with
the touch of a button.
This way is much more
convenient especially
during this hardest time
This crisis underlines
how adaptive human beings are.
Individuals and businesses alike
embrace digital transformation and adopt
innovative approaches in response to a volatile, uncertain,
complex and ambiguous situation.
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