The DX Journey in the Enterprise and its Leadership
Use Case Steel Manufacturing Quality Inspection 26
Transformative Value
DX in the Enterprise Sources
• Business application changed from product function to product usage
• Business revenue stream changed from hardware sales model to as-aservice sales model
• Data integrity eliminates data fraud
• Transfer of skills to the junior inspectors
• Project has Divisional CxO visibility and is being used as one of the key measures to show value of DX for the enterprise
• Toshiba
Just like many other companies in the consumer and fashion industry , Nike was heavily affected by COVID-19 lockdown . Nike closed more than half of its 1,100 stores in China in February 2020 and half of its US stores by mid-March . 27 In order to maintain their connection with customers and keep the business and the brand alive , Nike boosted its digital strategy and its direct sales . It also created multiple digital spaces for customers to interact with the brand ’ s big influencers : the high-performance athletes .
Nike also deployed several digital platforms for free . Nike ’ s digital ecosystem : A library of digital workouts and resources for free . Livestream workouts : Live workouts are streamed every Saturday by Nike Master Trainers on YouTube . Digital Fitness Challenges : The Living Room Cup is a digital workout series where athletes set challengers for users to take part in at home .
Domino ’ s story is a fairy tale of Digital Transformation in the 21st century 28 . In the 90s there was no home delivery system for pizza . For most people in North America , the main choices were to go to either Pizza Hut or Domino ’ s . Pizza Hut used to win most of the time because they used to give experience and ambiance at the restaurant that Domino ’ s could not .
Since then , Domino ’ s has pursued a multi-pronged strategy mainly relying on digital transformation . It invested heavily in digital capabilities and with quick cadence , starting with rock-solid IT capabilities that would be able to support the new digital innovations :
• 2008 : “ Pizza Tracker ” to keep customers updated on the progress of their order ,
• 2011 : iPhone app to allow customers to order on the go ,
• 2015 : “ Anywhere ” to allow customers to order from anywhere and anytime ,
• 2016 : world ’ s first drone delivery of pizza , and
IIC Journal of Innovation 33