The DX Journey in the Enterprise and its Leadership
Figure
2-2 : The Digital Transformation Journey . Source : IIC .
Figure 2-2 illustrates the DX journey along with the business , technological and trustworthiness factors that underpin it . This article provides a highlight about the various aspects of the DX journey . Please refer to current 6 and future 7 publications from the IIC for further details .
Mounting Challenges and Drivers : The motivations for deploying transformative solutions are diverse , but they share a need to do business in new and better ways . Market pressures such as increased competition can , if not addressed , lead to loss of market share . Regulatory pressures can also be drivers for transformation ( the COVID-19 crisis is already increasing these pressures ). Innovative technologies may enable ( and compel ) organizations to transform their businesses in ways that would have not been possible before .
Forces that may prompt enterprises to transform their business may also be indirect , for example an aging population may force a healthcare insurance provider to rethink how their services are provided to older clients .
Better Outcomes : The desired outcomes may take a wide range of forms . This includes new and innovative business models that offer substantially changed services to end users . This is often associated with new ways of charging for services . For example , a vendor of hardware assets offering those same assets as a service .
The outcomes can be new partnership models or new operational models , for example , an airline may change the way it buys spare parts to provide additional transparency of stock levels
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Digital Transformation Framework currently under development by the
IIC DX Working Group IIC Journal of Innovation 23