The DX Journey in the Enterprise and its Leadership
eat , and convenient to use online model . Customers flocked to Netflix “ en masse ”, costing Blockbuster their business in few short years , and leading them to file for bankruptcy protection in 2010 . AI-based recommendation engines came later and turbocharged Netflix ’ business model even further .
As mentioned earlier , what is new DX in Industry is that the transformation encompasses physical and digital environments .
Figure 2-1 illustrates the notion that Digital Transformation is not a one-size-fits-all proposition . The transformation may be targeted at a specific process , example a factory production line , for the purpose of improving the effectiveness of this process , its efficiency , and ROI . Here , the term process is used generically to refer to a collection of related and structured activities that produce an output of value ( service or product ). Alternatively , the transformation may strategically target the enterprise which can impact the whole enterprise including its business , operational , and service models , as well as its overall value proposition .
Figure 2-1 : Different scopes for Digital Transformation . Source : IGnPower .
We should note that the term “ Digital Transformation ” can refer to a wide spectrum of initiatives and activities 4 . Some organizations use the term to actually and literally mean digital
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