The DX Journey in the Enterprise and its Leadership
enterprise , which technologies should be considered , and what does success look like ? Section 3.1 features a more comprehensive list of these questions .
DX at the enterprise is not a Business-as-Usual project . For many organizations , DX is a do-or-die proposition that must be taken seriously and embraced at the highest levels .
Digital Transformation is a high-level catch-all term that refers to efforts by organizations to leverage digital technologies in order to optimize and transform the way they operate and deliver value to their customers and shareholders . DX is not a new topic . Early efforts in the 70s to transition from paper-based financial systems to IT-based financial systems would be called today Digital Transformation .
The DX trend remains strong in the market and has taken on heightened importance during the COVID-19 pandemic 2 . Many enterprises in many types of industries are leveraging emerging and emergent technologies to transform themselves into digital enterprises with the aim of delivering better value to their markets , more effectively , more competitively , and with better ROI .
What is new and different is that the transformation is increasingly taking place in environments that comprise IIoT solutions which , by definition , span the digital-physical divide . This introduces new considerations and complexities for enterprises at multiple levels , business , technological , organizational , cultural , and risk related .
In the Digital Transformation in Industry whitepaper 3 , the Industry IoT Consortium ( IIC ) defined DX as the innovative and principled application of digital technologies , and the strategic realignment of the organization ’ s resources for the purpose of creating better outcomes , in terms of improving existing business and industrial models and processes , and in many cases , creating entirely new ones .
Thomas Siebel ( the father of CRM ) summed it up nicely in his book Digital Transformation , Survive and Strive in an Era of Mass Extinction , where he said that DX is essentially a caterpillar-tobutterfly transformation and a do-or-die proposition . He , like many others , used the Netflix- Blockbuster story to illustrate this notion .
Example
In the 90s , Blockbuster had a successful brick-and-mortar business model based on renting entertainment content to consumers using video tapes and DVDs . Blockbuster did not grasp the seriousness of the threat that emerging and disruptive technologies ( e . g . cloud and high communication bandwidth ) were posing to their business model . Upstart Netflix used these technologies and redefined the way digital content is delivered to consumers using a competitively priced , all-you-can-
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November 2021