The New Innovation Process of a Firm Undergoing Digital Transformation in Industries
Figure 1 : BDXI position in a smart connected product producer firm . Source : Porter and Heppelman ( 2015 ) modified .
The common features of the BDXI processes are the following .
First , it is the innovation processes , reflecting selective adoption of best innovation practices from design thinking , lean start-up and agile methods and BizDevOps . The resulting process reflecting the best practices can be simplified , as shown in Figure 2 . The process includes understanding the customer , with empathy on the customer ’ s needs , solution ideation and creating a minimum viable product , testing and learning from validation of a solution from the customer and initiation of the solution into action . This can be summarized as discovering customer needs , developing solutions and learning whether the solutions are feasible and putting them into action .
Figure 2 : Simplified BDXI process
Second , it is the customer centric process . As more customers are connected to networks such as the Internet , they can be more directly connected to EUs , and customers want more customer-
IIC Journal of Innovation 7