17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 7

5. JIM LANGE - SEMINAR REGISTRATION
This was a seminar aimed at the senior community within a 20-mile radius of the event locations. This
was a retirement seminar focused on social security. We played off the fact that the laws at the time
were changing to increase the urgency. The landing page was long form style.
Landing Page: http://iraseminar.com/
Results:
• Opt-ins: 40
• Average Cost Per: $16.14
• Total Spend: $645.60
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