17 Million Dollar Facebook Ad-Booklet 17 Million Dollar Facebook Ad-Booklet | Page 6

4 . DA N C U P R I L L - C L I E N T L E A D G E N E R A T I O N
Gain qualified leads with a shock and awe kit including DVDs and information booklets on retiring
tax-free. It was initially promoted on the radio, and then Facebook.
Through Facebook advertising, we dropped the cost per lead by $20 each. We targeted homeowners
50 & older that looked like existing clients.
Landing Page: https://matsonandcuprill.leadpages.co/free-tax-toolkit/
Results:
• Opt-ins: 48
• Average Cost Per: $37.95
• Total Spend: $1,821.6
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