Asanee Kawtrakul et al.
and other public sectors. Through the measurement of such operations, the farmer will gain maximum income while maximizing yields and minimizing costs through disease control and tailor‐made fertilizing.
Figure 5: Data architecture for rice growth based on disease monitoring, diagnosis and treatment
6. Conclusions
This paper focuses on innovation for driving connected government implementation. It presents the current initiatives dealing with enhancing quality of services and examines innovative activities in capacity building. The goal of this paper is also to identify new challenges in market strategies for developing awareness and recognizing the need for a co‐created value chain among farmers, and thus to provide a platform for them to continue collecting relevant data on their activities for the system. We also found that market strategies, effective communication strategies, quality of e‐services, and e‐service content are needed for the creation of a sustainable architecture for connecting service implementation. The four representatives of agricultural cooperatives from four provinces have been implementing such strategies to formulate the framework and guidelines for best practices in e‐agricultural information services. 26 Mr. Cyber‐Brains have been trained for each agricultural cooperative member to be the future trainers of the other members, and around 250 Mr. Cyber‐Brains will be trained in the second phase. Thanks to those 26 Mr. Cyber‐Brain farms, it was ascertained through interviews that 30 % of costs could be saved related to disease control and tailor‐made fertilizing. The success factors strongly depend on cohesive working networks and multi‐sector engagement, including the government agencies that own the data.
References
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Kawtrakul, A., Khunthong, V., Suksaengsri, T., Varasai, P., Poyai, A., Sartsa‐tit, S., Pusittigul, A., Lohapiyaphan, K., Tongnoy, S., Pokawattana, D. and Narkwiboonwong, W.( 2009)“ Bringing Farmers to the Market with 3Reforms and 3platform Technologies”, the 7th World Congress of Computers in Agriculture and Natural Resources, Reno, Nevada, June.
Kawtrakul, A., Mulasastra, I., Khampachua, T. and Ruengittinun, S.( 2011)“ Moving Fast Forward to National Data Standardization”, 11th European Conference on e‐Government, Ljubljana, Slovenia, June.
Kawtrakul, A., Mulasastra, I., Khampachua, T. and Ruengittinun, S.( 2011)“ The Challenges of Accelerating Connected Government and Beyond: Thailand Perspectives”, Electronic Journal of e‐Government, Vol 9, No. 2, 2011, pp 183 – 202.
Kawtrakul, A., Rungrusamiwatanakul, N., Ruengittinun, S. and Khampachua, T.( 2012)“ Thailand ' s Transformation to c‐ Government: Core Challenges and Roadmap”, Book Chapter E‐Government Implementation and Practice in Developing Countries( On progress).
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