Asanee Kawtrakul et al.
Coop‐Cyber‐Brain is a project initiative of c‐Government implementation that includes a reference architecture, a project planning roadmap, services from the UKNOW Centre and its partners, and several workshops for developing and executing the project. This project is based on successful commercial and governmental deployments and capitalizes on an agency’ s existing investments in networks, servers, applications, storage, and skills to enable a more connected government.
Farmers and cooperatives also need to be motivated to use e‐Government services through the provision of compiling relevant and accessible digital content. In particular, the following must be implemented to increase demand and support e‐Government services:
• Developing a multi‐channel single window common service delivery, including ' physical ' citizen service centres and other public access points such as tele‐centres, call‐centres, web portals and mobile portals.
• Implementing measures that will enhance pubic trust in ICT enabled transactions and all other interactions in the digital environment.
• Encouraging the development of relevant, compelling, user friendly, online and mobile content, including so‐called ' Killer applications”.
• Developing a system aimed at improved accessibility and affordability of online and mobile content, and ICT.
4.3 Social media enhanced knowledge management
Social media takes knowledge and makes it highly iterative within the community of farmers and cooperatives. It creates collective intelligence content as a social object( Sasaki et al., 2012). That is, content is no longer a point in time, but content sharing that is part of a social interaction within a farmer’ s community, such as discussion. It easily disassembles the knowledge sharing pillars of structure as it evolves. As examples, problem‐solving in a micro‐blogging service can shift meaning as a discussion unfolds; conversations in community social networks that link farmers and cooperative data can defy categorization; and internal blogs and their comments don’ t lend themselves to obvious taxonomy. This can include new issues in natural language processing, data engineering and management( Kannan et al., 2012), especially in terms of contextaware knowledge extraction.
Social media in the community of farmers and cooperatives will be a boon to knowledge management in agriculture. Many of the benefits we experience in the internet web space‐‐ effective searching, collective intelligence from associated unstructured data sources, and ranking of problem‐solving relevance ‐‐ will become basic features of the Coop‐Cyber‐Brain. There will an increasing overlap between farmer’ s public and private data to enhance the value of the private data along a Communication Agriculture Engineering approach under the NoE Communigram‐net 1.
4.4 Scenario of a context‐aware service for Thai Farmers: Rice watch
Based on using contextual information, the returned services are better tailored to the needs of the user and the quality of service is enhanced. Figure 5 shows how to develop awareness and recognition of the need for the data collection process with the farmers, and thus to provide a platform for them to continue collecting relevant data and their activities for the system. Three layers are needed for rice growth based on disease monitoring, diagnosis and treatment, i. e., data integration connectivity or interoperability, and services.
5. Building measurement and evaluation methods
Usually, measurements for the success of e‐Government project implementation are online government services, a paperless government, a knowledge based government, and a transparent government. However, this project aims to provide citizen service innovations with a single point of access by integrating different government departments and agency websites.
It is commonly recognized that indicators are an essential basis for capacity building, investment, and degree of engagement; this process needs a tool to measure the success of a project and also innovation activities. Similarly, there is a strong need to identify good practices in cross‐agency co‐operation between government
• 1 www. communigram. net
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