13th European Conference on eGovernment – ECEG 2013 1 | Seite 224

Olivier Glassey and Jean‐Henry Morin
Table 1: Measuring proximity of e‐Government services
Proximity Dimensions
Brief Definition
Elements of measure
Communication
SNC to find means of communicating directly with public administrations.
Phone / Fax / Postal Address E‐mail / Skype / IM / Twitter / Facebook
Up‐to‐dateness
SNC to reach elements showing the temporal relevance of information or services or to access up‐to‐date information.
Last update Newsletter“ Push” services, RSS
Navigability
Accessibility
Transparency
SNC to find help and support or to reach navigation tools.
SNC to find elements guarantying that the portal is open to varied users.
SNC to find elements that help understanding administrative services and to give feedback regarding these services.
6. Generalization of the ThinkData approach
Index Search engine Help, FAQ Return to homepage Personalization Navigation for handicapped Translations Use of life events or other topical navigation Survey Data protection Official publications
In our opinion the generalization of the ThinkData approach could be done in two directions:( i) in the same thematic domain of making complex legal requirements more understandable and usable, by integrating multi‐jurisdictional frameworks in our model;( ii) in other e‐Government domains such as eHealth or eTaxation, by reusing and adapting the design thinking and storytelling approach we developed.
6.1 Multi‐jurisdictional applications
Based on existing international collaborations among the ThinkData team members, initial contacts were established with several data protection and privacy related agencies and commissioners in other countries in order to share our findings and the service. Among those, South Korea was identified as a likely early adopter of the ThinkData approach given their regular high ranking as number one in the United Nations E‐ Government surveys. In the latest 2012 survey their rank is respectively # 1 for the E‐Government Development Index and # 1 ex aequo with the Netherlands for the E‐Participation Index( United Nations E‐ Government Survey 2012). In November 2012, ThinkData was presented to the Privacy Protection Policy Division of the Korean National Information Society Agency( NIA). Korea has among the strictest laws on Data Protection and Privacy that entered into force in 2011. The initial approach they followed was a traditional Frequently Asked Questions( FAQ). The ThinkData approach appeared much more effective and appealing to NIA and they decided to implement a quick pilot of the ThinkData storytelling approach in December 2012. This was done with ten scenarios together with an assessment survey to measure service acceptability. The model used was based on a Task Technology Fit( TTF) and Technology Acceptance Model( TAM). Preliminary results indicate that 93 % of the respondents are willing to use such a service on a regular basis. These results still need to be formally documented and reported. We actually plan to conduct the same survey in Switzerland and to combine our results in order to also assess the potential cultural differences between Asia and Europe.
Ultimately, our goal is to allow all interested countries to reuse the ThinkData approach in a non‐commercial setting. It is for this reason that ThinkData has been released under a Creative Commons license( CC BY‐NC‐SA 3.0 2) allowing to share and remix ThinkData under attribution, share alike and noncommercial conditions.
Further, assuming a network of ThinkData services, their interconnection in a linked open data way appeared as a promising direction to help address increasingly complex issues related to the evaluation of necessarily different jurisdictional approaches to data protection. Such interconnections would allow different countries to share stories together with their specific legal basis, thus offering new ways to compare how similar
2 Creative Commons, http:// creativecommons. org / licenses / by‐nc‐sa / 3. 0 / deed. en( retrieved January 2013)
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