12 Tips To Get More Traffic And Sales Using Classified Ads feb | Page 5

7. Take Some Time To Write A Great Ad- If you just write a hurried ad with typos and no pictures the chances of people calling are greatly diminished. Take your time and put some thought into the ad. What is the sense in having a catchy headline then losing them on a shoddy ad? Do your best, think about what type of ad would get you to take action and call, click or email for more info. A well-crafted complete ad will inspire confidence in your potential buyer. 8. Avoid Long Rambling Run On ParagraphsUse Bullet Points Instead- You want your ad to be complete but you are not writing a novel. Bullet points quickly tell your reader your main benefits and lead them to taking action faster. Use bullet points, they work. 9. Know Your Audience- Will they respond to a slick corporate style ad or do you think they will prefer a more down-home style? Some people feel more comfortable dealing with a solid corporate style of business others prefer to deal with just regular folks one on one. If you are not sure which style will work better for your product or service try both styles! 10. Learn A Little Html- If you learn just a little bit of html your ads can really stand out. For example you can make some important features bold. It is actually easy. Just put at the beginning of the phrases or words you want to be bold and at the end. Everything in between and will be bold. You can also create hyperlinks with calls to action. For example you can say “click here” and the link will be hyperlinked. If you write this Click Here it will produce a hyperlink with a call to action. Html is not that hard and you do not have to be an