12 Tips To Get More Traffic And Sales Using Classified Ads feb | Page 4

4. Use Pictures- Wet their appetite. Give them a
taste and they will want more. They were already
looking for what you are offering. Now get them
excited with the best pictures you can provide.
Think about it, when you are looking to buy don’t
you want pictures? Build your prospect’s desire to
take action and call.

5. Tell Them What To Do (Call To Action)
Remember tip number 1? Know what the goal of
your ad is. The goal is to have your prospect call,
email or click on your website link. Do not assume
they will do this even if you have the best ad in the
world! Tell your prospects exactly what to do. “Call
me at this number”, “Click this website link to learn
more”, “Email me hear for more info.” This is called
a “call to action” in marketing lingo. It is very
important. Most people who are not professional
marketers forget this simple concept. Sales