Business / Marketing
Abdullah Alameri( V) What types of jobs are most at risk of AI automation? This presentation will explore which jobs are most likely to be replaced by AI automation, including industries like manufacturing, retail, transportation, and dockworkers. Tasks such as loading and unloading goods are repetitive and can be automated. The presentation will discuss how AI affects low-skill jobs more than high-skill ones and how workers in these fields, including dockworkers, may need to adapt. Finally, we’ ll look at the broader impact of automation on the job market and its future effects. Elizabeth Bathe( V) How Do Beauty Subscription Boxes Affect Consumer Loyalty and Brand Perception? This research explores how beauty subscription boxes influence consumer loyalty and brand perception. Using a combination of surveys, interviews, and market analysis, the study looks at how these services shape consumer attitudes toward brands. It examines how factors like product satisfaction, emotional connection, and perceived value affect loyalty and brand perception. By reviewing existing literature and industry trends, the study aims to uncover the key drivers behind consumer behavior in the beauty subscription market. The findings provide useful insights for beauty brands, offering strategies to boost customer loyalty and improve their marketing approaches.
Rebecca Crissman, Elizabeth Romano( V) How does Gen Z’ s perception of cruelty-free cosmetic brands compare to previous generations? This study examines how Gen Z’ s perception of cruelty-free cosmetic brands differs from or aligns with that of previous generations. By using secondary resources exploring the opinions of different age groups, the research explores the level of awareness, importance, and purchasing behavior towards cruelty-free products. It analyzes factors such as ethical values, environmental concerns, and brand influence in shaping consumer decisions. The findings provides insight into what cosmetic companies should do to better position themselves based on the preferences of Gen Z and previous generations..
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