Online Retailer-
An online store is a form of store which allows customers to directly buy goods or services from a seller over the Internet using a web browser. Customers can purchase items from online retailers as opposed to at a brick and mortar store. Retail stores opperate online for international purposes as well as providing an ease for customers; customers no longer have to leave their home to go shopping. With technology constantly evolving, online stores are a modern way to shop. Opperating online cuts costs for retailers, as they dont have to pay for brick and mortar space and also retail staff aren't required. Customers are eased by the range of delivery options now widely available online: same day delivery, next day delivery, nominated day delivery, standard delivery or click and collect (collect from store). Online stores provide customer service and help with enqires virtually via email and instant chatroom services; some also provide a phoneline. Most retailers now opperate online as well as instore . Online stores have a large product offering.
Multiple Retailer-
Multiple retailers consist of a number of branch shops owned by a single business firm, all branches will sell the same/simual goods and services. Multiple retailers are more recognised than independant retailers; they are chains consisting of a minimum of 10 branches so are seen by more people, in more locations.