W H A T I S C U S T O M E R A C Q U I S I T I O N ?
Customer acquisition is one of the most-talked-about concepts in eCommerce because every business need customer in order to succeed . Traditionally , customer acquisition is associated with expensive , unsustainable practices like aggressive advertising budgets or deep discounting strategies . But customer acquisition is more than that , and it can be achieved strategically to get customers to stick around after that first purchase .
Customer acquisition aims to be sustainable over time ; we couldn ’ t agree more . It is a crucial step in creating customer loyalty for every business because you can ’ t have loyalty without having customers in the first place . As obvious as this sounds , many brands struggle to find a balance between these two goals ; in reality , the acquisition is the first step in creating loyalty .