I N D I A N S T A R T U P M A G A Z I N E
H O W T O B E C O M E A C U S T O M E R A C Q U I S I T I O N E X P E R T
For any entrepreneur , getting your first customer is definitely something to celebrate . You ’ ve been working for months , or maybe even years , to build your business , and someone has finally appreciated that hard work and decided to make that first purchase . It ’ s exciting !
In those early stages , acquiring that first customer is all that you ’ re thinking about . However , while it ’ s no secret that getting customers to buy from you is crucial , in order to keep growing you need to focus on sustainable growth strategies .