06-Nov-2018 Craft Beer Market | Page 2

 products in restaurants, clubs, and bars in developed countries like US, Australia, UK, Belgium, etc. Moreover, the growth of microbreweries that offer their own craft beers also contribute to the On-Trade craft beer business Off-Trade distribution channel is witnessing significant growth, mainly in developing countries because they offer craft beers in much cheaper rate than their On-Trade counterpart. Competitive Dynamics The global craft beer market is dominated by a number of players, amongst them the major players are D. G. Yuengling & Son, Inc., The Boston Beer Company, Sierra Nevada Brewing Co, The Gambrinus Company, New Belgium Brewing Company, etc. Companies in this industry are following different strategies to strengthen their market position. For instance, D.G. Yuengling & Son, Inc., partnered with Boston and Philadelphia-based creative agency Allen & Gerritsen two produce two commercials aimed to attract younger drinkers and celebrate craftsmanship, tradition, and perseverance of the family-owned and operated company and its craft beer products. TABLE OF CONTENTS Chapter One: Research Framework Chapter Two: Research methodology Chapter Three: Executive summary Chapter Four: Craft Beer Industry Insights Chapter Five: Global Craft Beer Market Overview Chapter Six: Craft Beer Market, By Product Type Chapter Seven: Craft Beer Market, By Distribution Chapter Eight: Chapter Nine: Craft Beer Market, By Region Company Profiles List of figures Figure 1 Food Additive Industry Ecosystem analysis Figure 2 Production of Hop by Region, 2016 Figure 3 German Hop Production, By Region, in Meter Tonne, 2016-2017 Figure 4 Global Barley Production, By Region/Country, 2016 Figure 5 Manufacturing process of craft beer