Global Craft Beer Market 2018-2025 | Market to Remain the
Fastest Growing Market- BlueWeave Consulting & Research Pvt
Ltd.
Market Overview
Global Craft Beer market is expected to grow with a CAGR over 22% during the forecast
period 2018-2025, owing to increasing demand for beverages, and its great variety of
styles & flavors and penetration of new markets. Rising number of microbreweries across
the globe produces a small amount of beer but emphasize on the quality, taste and new
product innovation according to the changing palate of beer drinkers. Thus, rising
consumer preference for flavored and low ABV beer and increasing penetration of craft
beer in emerging countries including China, India, South Africa, and Brazil will propel the
craft beer market over the forecast periods.
The Craft Beers are mainly produced by small, independent breweries and offer a wide
range of colors, texture, and flavor. Asia-Pacific and other developing regions are
witnessing demand for Craft Beers due to the increasing disposable income and product
innovation by the craft brewers. In addition to this, rising middle-class population in
Asia-Pacific and Latin America are raising the customer expectations that results in
resetting strategic imperatives for industrial manufacturers to come up with customized
products like craft beers in the market.
Request for Sample of this Report@ https://bit.ly/2EZzrbY
Key Product Analysis
Craft Beers are segmented in various product types which include Lager, Ale and Stout &
Porter
Lager and Ale both are derived from yeast. Lager yeasts are those that can be
fermented at cool temperatures, generally in between 6°C and 13°C. Lager
yeasts used in craft beers tend to produce fewer fermentation by-products and
are perceived to offer cleaner and crisper taste to the craft beer drinkers.
Ale is also derived from yeasts that can be fermented at relatively warmer
temperature, generally in between 15°C and 24°C. Lager yeasts are “bottom-
fermenting” yeasts while ale yeasts are “top-fermenting” yeasts
The term “Stout” & “Porter” are used interchangeably for dark style craft beer
that is produced using roasted barley, hops yeast and water. These are very
strong beer types which became popular a long ago due to their increasing
demand.
Distribution Channel Analysis
On-Trade distribution channel of craft beer contribute to more than 50% of
overall sale, in terms of volume. This is majorly due to high consumption of