Show the Love
Donating your time toward a cause can help strengthen your community and your brand ’ s reputation
BY Tina Reynolds
SHUTTERSTOCK ILLUSTRATION
Giving back is one of the best marketing tools I have learned in my time as CEO of Uptown Studios . Donating your time — and your team ’ s time — can do a lot to build a strong community . One way to do that is to show up at events and give your time ( and money ) to nonprofits and community activities that help build our fair city .
Sharing your team ’ s volunteerism has a way of benefiting not only the cause , but your business goals , too . Don ’ t say yes to just anything — you will be happier if it is something you feel good about doing . You will be willing to do all the work with a smile , and reap the rewards of donating to a greater cause when you are done . Once you identify the right cause for you and your team , start promoting the good you are doing .
“ Show the Love ” became our marketing model to build our reputation and develop relationships with like-minded people and companies . You have your whole marketing team in your pocket these days — all you need to do is bring out your phone , snap a few photos of you and your team in action , then get those
24 comstocksmag . com | February 2022