INTRODUCING
VERONICA POTTINEN
Veronica is Group Head of Insight at All3Media Ltd. To her, Black History Month (BHM) can be summarised with the word ‘pride’, and when asked what the month meant to her and why it’s important to celebrate, said “It’s an opportunity to reflect on my Ethiopian heritage and learn more about black histories and identities. I grew up in a predominately white environment, and I’ve had a different experience from people in different circumstances. We aren’t all the same. It’s a time to recognise and appreciate many different cultures, ethnicities and experiences."
To celebrate BHM, we speak to Veronica about black joy, black health, and what she loves about her role working in the TV industry.