ANALYSIS
They’re quite a high priced retailer so they face competition from discount retailers. Having to cut prices due to other discount retailers reducing profit margin.
Poor online customer service may cause John Lewis to lose clients.
They may begin to sink into the background as they have been around for so long. They need to perhaps introduce something new.
Online retailing is becoming so big that stand-alone John Lewis shops may suffer.
To under or over estimate the demand for a product leaving them with surplus stock or not enough to satisfy customers.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Opportunities
John Lewis is such a big company that they have potential to be a part of every household if they offer a wide variety of products at good prices.
They could become involved with a wider range of brands.
Becoming available to a larger amount of countries to increase their client base.
To sell more clothing that would attract a younger ‘teenage’ market.
Opportunity to become a ‘lifestyle’ brand. By offering a ‘way of living’ rather than just products. Advertising a healthy lifestyle.
More collaborations with celebrities to bring in a wider audience and cause interest.
To take advantage of the click and collect service and maximise its potential by ensuring the system works smoothly and efficiently.
To expand and possibly build more warehouses to ensure that fast delivery can be offered. Also to make sure that warehouse, delivery and return processes are as efficient as possible.
There is large opportunity for the online retailing and mobile business to grow if John Lewis keeps up with technology.
On John Lewis...