DEPARTMENT
SUPERMARKET
john Lewis is an upmarket department store, which runs as a co-operative however it is also a partnership. It’s employees gain a share in the company upon working for the business. Everyone John Lewis operates on a number of levels with a huge variety of products and many staff to help customers.
Legal form of ownership = Co-operative
Range of merchandise = Clothing to home ware to electrical.
Degree of service = Fast, responsive and attentive store staff. Well equip with knowledge. High amounts of staff on the shop floor.
Pricing Strategy = Relatively high end, yet it depends on the product. They do offer ‘price match’ on certain goods. Location = In town, usually in shopping centres.
Size of business = Large.
Size of outlet = Superstore.
Method of customer contact = Mainly face-to-face. Online and telephone.
Turnover = £9,027.8 million
DEPARTMENT