Legal form of ownership = Partnership Range of merchandise = Food items and ‘catering’ items. Degree of service = Fast, responsive and attentive store staff. Well equip with knowledge. Pricing Strategy = Focusing on promotions rather than discounting. Location = Local and in-town to provide convenience. Size of business = Large. Size of outlet = Supermarket. Method of customer contact = Online, face to face and telephone. Turnover = 2013/14 £5.bn.
Waitrose is a higher end supermarket still aiming to supply to a large proportion of the country by providing ‘own branded’ products. Meaning that their own products are in competition with the others displayed.
SUPERMARKET