Digital publication | Page 26

Customer service is important to us at Boohoo as unsatisfied customers can lead to our staff losing motivation and confidence in themselves resulting in us losing loyal customers. It can also lead to high staff turnover as we can’t keep staff on who aren’t boosting sales and leaving customers unsatisfied. Therefore we aim to provide excellent customer service to maintain our customer’s happiness and our staff too.

Customer Service

"Everything starts with the customer" - June Martin

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provided to the customer before (pre transaction), during (transaction) and after (post transaction) a purchase. Customer service is part of how retailers stay ahead of their competitors and maintain a good reputation. Good customer service is important for retailers as not only will it increase sales but it will also increase customer loyalty and help bring in new customers as they’ll gain a good reputation.

“Everything starts with the customer”- June Martin.

We at boohoo pride ourselves in maintaining an exceptional reputation which means customer service is all the more important as bad customer service will result in us receiving bad reviews and unhappy customers, and this in turn would give our company a bad image.

Customer service is extremely essential to us at boohoo as we are an online brand which automatically puts us at a disadvantage as we can’t provide face to face, instant service to the customer as would happen in a physical, bricks n mortar store.

Customer service is important to us as it will help us with continual success because we will maintain loyal customers; executing good customer service means that our already existing customers will recommend us to their friends/family which will increase sales and we will gain more profit.

ustomer service is one of the most conversational topics in the retail industry. Customer service is the service