Customer
Female:
- 16 - 24
- Fashion concious
- Student or working woman
- Wants to look on trend for less
- Confident in what she wears
- Enjoys shopping regularly
- Has a girly style
Profiles
Male:
- 16 - 24
- Fashion follower
- Safe not adventurous
- Interested in sports
- Enjoys shopping unlike the usual male
- Has his own unique style
- Doesn't follow particular trends