Boohoo has a convenient location as it doesn’t have a standalone store which means that there is no limit to their location and you can buy from them anytime, anyplace.
Boohoo offers womenswear, menswear, footwear, accessories and beauty which ensure that you can put together a whole outfit.
As boohoo doesn’t have a standalone shop all the stock is kept in a warehouse in Burnley where the products are distributed from by currier.
Boohoo gives you the chance to return the items as long as it is within the time frame they give (28 days).
Functions, Formats and Locations of Retailers
Every retailer should perform functions so to increase sales. Functions of retailers are services that the retailers offer to the customers. Most retailers perform all of the functions but in different ways. There are 6 functions of a retailer.
Convenient location which is dependent on what you need to buy.
Offers an assortment of merchandise which is appropriate to their market.
Storage of stock so that the products are instantly available at stable prices.
Offers, guarantees and after sales service.
Provides credit and hire facilities.
Provides customer service
Boohoo does not provide credit or hire facilities as they are an online website and you can only use cards to pay however they do offer gift vouchers and discount codes.
Boohoo offer customer service via email and have set up a twitter where you can tweet them your complaints/issues.