Современные проблемы сервиса и туризма 2016_v.10_#2

Content 5 EDITOR’S NOTE Private, corporate and people’s museums in the tourism space of Russia and the world LOCAL IN GLOBAL: FORMULA FOR TOURISM 7 19 29 38 47 Maximiliano E. Korstanje What is tourism? An anthropocentric discussion Anna Yu. Aleksandrova, Ekaterina V. Aigina Tourism vector in cultural heritage actualization Tatiana M. Krivosheeva Souvenir production in a museum – tool of emotional communication with visitors Oleg E. Afanasiev, Aleksandra V. Afanasieva Museums of myths and legends in the global tourism space Svetlana A. Kazakova On the formation of the private and corporate museums database REGIONAL ISSUES OF TOURISM SERVICE 51 64 72 Mikhail A. Dybal Potential of corporate museums in the development of regional business tourism (the case of Saint Petersburg) Aljona G. Guseynova Features of interactive work forms of museums under educational organizations in Yaroslavl region Ayham N. Khwaja Problems and promising directions of culture and museum tourism In the countries of the «Arab spring» NEW TOURIST CENTERS 79 88 96 103 111 118 127 134 141 Evgeniia G. Listvina The First Museum of Slavic mythology as a tourism brand of Tomsk Natalia V. Potapova, Svetlana A. Skrebets Bright Lights Museum – for the blind and visually impaired people Arthur A. Khatkevich Museum of Siberia, the North and the Far East: interregional cooperation and contribution to improvement of tourist interest in Eastern regions of Russia Gleb B. Chechevin «Saving bank is saving’s mother…». The Museum of savings business history in Samara Elena A. Tsvetkova Museum «Grand Maket Rossiya» – a new site on the tourist map of Russia Ekaterina A. Vasilyeva National doll art-crafting of Sankt Petersburg «Poteshny promysel» Tatiana I. Okonnikova, Mikhail A. Sarancha From the history of formation of the Museum-estate of P.I. Tchaikovsky Valeriya Sh. Khetagurova Prospects for creating of a public museum of nature (national park) in the basin of Malaya Istra Maria V. Vesloguzova, Ellina A. Shestanova Historical and cultural complex «Island-Town of Sviyazhsk» as a tourist destination of the Republic of Tatarstan MOSAIC OF AUTHORIAL EXPERIENCE 147 151 153 156 158 Olga V. Korotkova Voyage through the stars RSUTS TOURIST INFORMATION CENTER Maximiliano E. Korstanje «Socio-Cultural Mobility and Mega-Events: Ethics and Aesthetics in Brazil 2014 World Cup»: Review Sergej V. Il’kevich Review of textbook «Tourism in Russia: A Management Handbook» Yurij M. Lagusev Review of monograph «Caravanning in the Russian Federation: Situation and development prospects» RATING Tourism rating of museums

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