Современные проблемы сервиса и туризма 2015_v.9_#4 | Page 53

Комарова Марина Евгеньевна

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Marina E. Komarova
Belgorod State National Research University (Belgorod, Russia)
PhD in Geography, Associate Professor

ETHNOGRAPHIC CULTURE AS
A REGIONAL TOURISM RESOURCE
(EXPERIENCE OF BELGOROD REGION)
The article considers the richness of ethnic and cultural resources of Russia regions, the specificity of the ethnic culture
and the possibility of its use in creation the tourist image of the area and the ethnographic tourism development. The
increasing of the tourist flow in the central zone of the European part of Russia (Central Federal District) is the most
important objective of the tourism sector. Central Federal District has the highest socio-economic indicators, the rich
touristic and recreational potential and high level of tourism development. But, as author notes, tourism development
in CFD requires the active promotion of ethnic and cultural diversity of the country. Author also highlights the main
preconditions for the development of ethnographic tourism.
The definition of ethnographic tourism is specified, its characteristics, types and distinctive features are determined. The
recommendations for the development of animation programs ethnographic tours are given. Author pays the attention
on the demand for diversification of structure of animation programs ethnographic tourism; its composition have to
include various components: folk festivals, history and architecture altogether with the traditions of folk architecture,
literary heritage, agriculture, national cuisine, folklore, folk arts and crafts. The author summarized the experience of
ethnographic and rural tourism in the Belgorod region and developed a number of conceptual activities to further positioning of ethno-cultural heritage and attract tourists to the region.
Keyword: ethnographic culture, ethnographic tourism, Belgorod region.

References:

1. Butuzov A.G. Etnokul’turnyj turizm v Rossii: sostojanie problemy i perspektivy razvitija (regional’nyj aspekt) [Ethno-cultural tourism in Russia: state and prospects of development issues (regional aspect)] // Turizm i rekreacija:
fundamental’nye i  prikladnye issledovanija [Tourism and recreation: fundamental and applied research]: trudy
IV Mezhdunar. nauch. – ​prakt. konf. MGU, Moskva, 28–29.04.2009. Moscow: Dialog kul’tur, 2009. PP. 193–194.
2. Ganshina G.V. Osobennosti razvitija i sohranenija narodnyh hudozhestvennyh promyslov Central’nogo federal’nogo
okruga [Peculiarities of national artistic trades development and protection in Central Federal District] // Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges]. 2011. Iss. 3. PP. 78–84.
3. Zorin I.V., Kvartal’nov V.A. Turistskij terminologicheskij slovar’ [Tourist terminological dictionary]. Moscow: Soviet
sport, 1999. 664 p.
4. Ivanchenko D. Sel’skij turizm – ​ekskurs v proshloe i nastojashhee [Rural tourism – ​excursion into the past and the
present] // Belgorodskoe biznes-obozrenie [Belgorod Business Review]. 2010. Iss. 11. PP. 14–15.
5. Komarova M.E., Komarov R.K. Rodovye usad’by Belogor’ja kak faktor razvitija sel’skogo turizma [Family manors
in Belogoriya as a development factor of the rural tourism] // Aktual’nye voprosy ekonomicheskoj nauki [Current
issues of economic science]: materialy Mezhdunar. nauch. – ​prakt. konf. Belgorod: BGSA, 2012. PP. 101–105.
6. Koroleva I.S. Potencial razvitija sel’skogo turizma v Central’no-Chernozemnom rajone [The potential for development of rural tourism in the Central Black Earth region] // Problemy regional’noj ekologii [Problems of regional
ecology]. 2012. Iss. 2. PP. 119–122.

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