Современные проблемы сервиса и туризма 2015_v.9_#4 | Page 40

Современные проблемы сервиса и туризма

№ 4/2015   Том 9

is main goal of the project. Also the creation of a brand on the base of the traditional crafts of Nizhny Novgorod region
is proposed in the project.
National artistic trades of Nizhny Novgorod region are positioned in the space of intangible cultural heritage as an innovative tourism product.
Authors believe that innovative approach in conjunction «culture-tourism-territorial branding», based on national artistic trades of Nizhny Novgorod as the unique competitive advantage will allow achieving breakthrough results.
The project «Golden ring of national artistic trades in Nizhny Novgorod» initiates a new image of Nizhny Novgorod
region. It is a powerful driver of cultural and economic development, tourist and investment attractiveness, recognition
and popularity of the region in the country and the world.
Keywords: national artistic trades, Nizhny Novgorod region, brand, tourism product, Golden ring, socio-cultural project.

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