2015
Vol . 9 № 3
Service & Tourism : Current Challenges
Scientific and practical journal
EDITORIAL BOARD :
EDITOR-IN-CHIEF : O . Afanasiev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Geography , Laureate of the State Prize of Ukraine in the sphere of education
EDITORIAL COUNCIL : A . Fedulin – Rector of Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in History , Professor , Chairman of Editorial Council ; G . Safaraliev – Chairman of the State Duma RF Committee on Nationalities , PhD ( Dr . Sc .), Professor ; S . Shpilko – Chairman of Moscow Tourism Committee ( RF ), President of the Russian Union of Travel Industry , member of the Business Council of the World Tourism Organization , PhD in Economics ; А . Bejdyk – Taras Shevchenko National University of Kyiv ( Ukraine ), PhD ( Dr . Sc .) in Geography , Professor ; A . Vetitnev – Sochi State University ( RF ), PhD ( Dr . Sc .) in Economics , Professor ; B . Wlodarczyk – Director of the Institute of Urban and Tourism , University of Lodz ( Poland ), Professor ; F . Dimanche – Director , Center for Tourism Management SKEMA Business School ( Nice , France ), PhD in Marketing , Professor ; L . Caldito – University of Extremadura ( Caceres , Spain ), Netour Coordinator , PhD in Economics , Professor
EDITORIAL STAFF : A . Alexandrova – Lomonosov Moscow State University ( RF ), PhD ( Dr . Sc .) in Geography , Professor ; V . Vasilenko – Taurida National V . I . Vernadsky University ( RF ), PhD ( Dr . Sc .) in Economics , Professor ; O . Vapnyarskaya – Russian State University of Tourism and Service ( RF ), PhD in Economics ; M . Vinogradova – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Economics ; T . Krivosheeva – Russian State University of Tourism and Service ( RF ), PhD in Economics ; Y . Lagusev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Pedagogic , Professor ; V . Minaev – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Technical , Professor ; E . Nikolaev – Director General of Tourism of the « Puteshestvennik-Traveller », PhD in Economics ; N . Platonova – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Economics , Professor ; L . Ulyanchenko – Russian State University of Tourism and Service ( RF ), PhD ( Dr . Sc .) in Economics
EXECUTIVE SECRETARY : I . Logacheva INTERPRETER : A . Afanasieva , PhD in Geography
CONTACTS : Editorial office : 141221 , Russia , Moscow region , village Cherkizovo , 99 Glavnaja str ., build . 1 . Tel ./ fax : + 7.495.940 8361 , 62 , 63 , add . 395 ; mob . + 7.967.246 3569 Web : http :// spst-journal . org e-mail : redkollegiaMGUS @ mail . ru , olafn _ dp @ mail . ru , editor @ spst-journal . org
BASIC INFORMATION ABOUT THE JOURNAL : DOI : 10.12737 / issn . 1995 – 0411 The journal is published since 2007 . Journal registered by the Federal Service for Supervision of Legislation in Mass Communications and Cultural Heritage Protection , RF ( Reg . ПИФС 77 – 21758 issued 25 / 04 / 2008 ). Periodicity of the journal – 4 issues per year . Peer-reviewed journal . The journal was included in the list of the leading peer-reviewed scientific journals recommended by the Higher Attestation Commission for publication of thesis results . The journal is included in the Russian Science Citation Index , ERIH PLUS and so on . The journal is available in the Scientific Electronic Library ( http :// elibrary . ru ). All rights reserved . Citation with reference only .
EDITOR ’ S NOTE Tourism in the Central Federal District : the problems of formation and development .... 3
CHALLENGES OF THE TOURISM SERVICES MANAGEMENT AND MARKETING
V . Andrianov Issues of development of the domestic and inbound tourism ....................... 5 Iu . Golubchikov How to attract a tourist into the depths of Russia ? ............................... 12 A . Medyanik The application of tools of marketing management in the process of regional recreation systems development .................................... 18 M . Arpentieva Geobranding in the tourism industry ........................................... 25
TOURIST COMPLEX OF CENTRAL FEDERAL DISTRICT : PROJECTS , TRENDS , SUPPORT
D . Tsapuk Investment and interregional projects of tourism development in the regions of Central Federal District .................................................... 36 L . Rozanova , M . Vesloguzova , L . Petrik Territorial socio-ecological-economics systems in the field of tourism and service of Central Federal District : theoretical aspect .................................... 43 А . Fedulin , Y . Kopylov , O . Afanasiev « The roads of Power ’ s soul »: development project of autotransport infrastructure and roadside service in the Central Federal District ................... 49 M . Oborin Development trends of sanatorium and resort services market in Central Federal District .................................................... 61 A . Ermakov , M . Kokhreidze , D . Cherepanov Organizational and engineering support of event tourism in Central Federal District .................................................... 69
REGIONAL STUDIES OF TOURISM DEVELOPMENT
D . Dokuchaev Regional identity in the Ivanovo region and politics of construction area image : a factor of tourism .......................................................... 76 N . Yakovenko Rural guesthouses as perspective direction of development of agritourism in the Ivanovo region ........................................................ 83 V . Zholudeva , N . Melnichenko Analytical survey of the tourism industry in the Yaroslavl region .................... 91 A . Guseynova , V . Morozova Inter-regional collaboration as the factor of educational tourism development in Yaroslavl region ........................................................... 99 T . Klimova , E . Vishnevskaya , S . Stenyushkina Event as a unique tool of tourism development ( experience of Belgorod region ) ..... 105 I . Ponomareva , T . Tankieva Noble estates of the Tula region as tourism objects .............................. 113 A . Korolyev , V . Zharkova Analysis and perspectives of tourism development in Venyovsky district of Tula region ............................................................. 121 S . Golubchikov , V . Khetagurova , G . Bryukhanova Tver as tourist center Far Moscow suburbs ..................................... 131 I . Gorbacheva , V . Phenogenova Experience of creation and functioning of tourist and information center in Russia : tourist and information center « Dmitrov » in Moscow region ...................... 136
RSUTS TOURIST INFORMATION CENTER
The textbook of the new generation , « Hotel management » ....................... 141 Tourism grants , competitions , awards ......................................... 143
RATING Tourism rating of regions of Central Federal District .............................. 146